Nintendo not holding their usual media briefing at this year's E3; holding smaller event at the Nokia Theater

Nintendo won't be holding their usual big media briefing at E3 this year. Instead, they'll be holding a smaller event where people who attend will be able to play demos of upcoming games, including the new 3D Mario game for the Wii U and the new Mario Kart game. This is because their Nintendo Direct conferences have been successful, so they want to give information through them along with through press events that they would usually give through an E3 conference. They'll be holding this conference at the Nokia Theater, the same venue where they traditionally held their E3 conferences. Here's what they had to say about this matter:

“As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.

At the Nokia theater we’ll meet with business partners (retailers, publishers, analysts, etc.) from the NOA territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations. Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format. New this year at our booth in the LACC, prior to the show opening, we’ll invite a small group of media to play our games. We will have a strong line-up of beloved franchise experiences available for immediate hands-on play. We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date.”

http://nintendoeverything.com/119926/nintendo-issues-another-statement-about-e3-will-have-smaller-event-at-nokia-theater/

Hmmm...seems like a bit of a gamble to me. We'll see how it pans out.

I think that's best as the gamers never really cared about sales figures in each Nintendo E3 Presentation. Now they can do focused showings on the smaller presentations along with Nintendo Direct the same day.

I'd say their financial issues also contribute to this decision. But I do prefer Nintendo Direct. .